Partners
Reach people over 50 who are doing something about it
Our readers are not "retirees". They are joining gyms, booking lessons, starting businesses and buying the kit to do it. If your product helps them, we'd like to talk.
Who reads us
Adults 50–80 in the UK, US, Canada and Australia. Interests: fitness after 50, strength training, running, swimming, cycling, walking holidays, learning, second careers and volunteering. Audience figures are updated monthly in our media kit — ask for the latest.
What we offer
| Sponsored article (written by us, clearly labelled) | from £250 |
| Newsletter sponsor slot | from £150 |
| Video/short-form mention | from £200 |
| Monthly category sponsorship | from £600 |
All sponsored content is clearly labelled. We only work with products we would recommend to our own parents.
Get the media kit
Email hello@dontdieretired.com with what you sell and who it's for.